Quiz: Using CRM Analytics Software Can Help Your Business

Far from being purely academic, leveraging CRM analytics software and creating a single version of the truth are your most potent weapon of all CRM strategies. Use the following quiz to see how much analytics can help your company. And remember that just like best practices, you can't spend your way into CRM analytics excellence - getting all the data sets together - or integrated - is a big job but the benefits far outweigh the costs. .

Take this quiz to see how CRM analytics software can help your business:

Questions	Yes	No
1. Sales representatives can track which promotions specific customers took advantage of and at what price.
2. Sales managers know margin by customer and plan strategies to increase it.
3. Your company knows the customer churn rate by level of spending.
4. The average number of visits to your website, requests for information, and contact from sales reps is yielding averages where you can predict when someone will buy.
5. You know who your most loyal customer segments are and what upsell will work best with them.
6. You can tell by price band how each customer segment will react to a new promotion.
7. The single version of the truth in your company exists because systems are integrated together.
8. Can you develop a customer profile based on contact and sales history?
9. Your internal systems can tell you which product(s) are best to upsell to which customer groups.
10. Can you track the last time, by touchpoint or channel, a customer contacted you?

Scoring:

7 - 10 Yes answers: CRM Analytics is a core strength of your company. Keep checking back at this site for additional diagnostic tools.
5 - 7 Yes answers: Your company is on the verge of turning analytics into a competitive weapon. Continue looking for ways to bring insightful analysis into decisions.
3 - 5 Yes answers: Your company is experimenting with CRM analytics software - most likely those reports bundled into other applications - consider bringing up the level of analytics used to track all touch points with your customers.
0 - 3 Yes answers: No activity on CRM analytics software. Look at the section of this site that has online guides and reference documents on getting started with analytics. You're missing a major competitive weapon!