Does Your Company Need CRM? Take the CRM Quiz

Every company has got to be focused on growing, or the first signs of decline start to set in fast.

This is especially true for companies in highly competitive and changing industries ?so if your company qualifies, you need to always be thinking of improving, always be moving closer to the goals you have set.

Take the following quiz to see which parts of your business Customer Relationship Management can help with, and what to expect from selectively deploying its strategies and supporting technologies.

Questions	Yes	No
1. Does your company often scale back goals mid-year because of a lack of integration across multiple departments?
2. Is your company attempting to fight back from declining revenues in growing markets?
3. Is your sales force often at a loss for how problems with customers never get back to them before they visit customers?offices?
4. Do your channel partners often have more up-to-date information on channel programs before your own sales force?
5. Are your long-standing customers starting to leave for newer competitors?
6. Does your customer service department have no goals defined and purely react?
7. Your leads can be escalated to other sales force members, or in the case of using indirect channels, to other channel partners.
8. Your contact centers only use scripts for handling in-bound calls to upsell and cross-sell the customer base ?there is little if any out-bound calling based on previous purchase history and opt-in approval from existing customers.
9. Your product launch coordination would be impossible of Federal Express did not exist.
10. Many of the orders taken on your website must be re-keyed so they can be fulfilled within production.

Key:

If you had more than four items marked Yes it's time to start looking at how you can selectively use CRM's technology to help your company get to its goals.