FirstWave Announces Chief Sales and Marketing Officer
Lisa Cramer brings successful software sales and marketing background in sales effectiveness industry
ATLANTA, August 14, 2006 — FirstWave Technologies, Inc. (Nasdaq: FSTW - News), a web-based, CRM solutions provider, today announced the appointment of Lisa Cramer as the Company’s Chief Sales and Marketing Officer. Ms. Cramer will strengthen the Company’s management team, bringing sales and marketing leadership and on-demand sales effectiveness knowledge to accelerate FirstWave’s growth. In this role, she will lead FirstWave’s sales and marketing efforts which encompass a wide range of growth activities, including identifying and developing complementary market opportunities.
“We are extremely excited to have Lisa as an essential part of our team,” said Mr. Brock. “Her twenty plus years of software sales and marketing experience with both large and small, public and private companies, as well as her knowledge of the sales effectiveness space will help FirstWave formulate and execute its growth activities. Lisa will have a major impact in assisting small and medium-sized businesses improve bottom line growth by delivering solutions that will optimize their sales, marketing, and customer care activities.”
As President and COO of Involve Technology, Ms. Cramer led one of the early entries in the sales effectiveness and on-demand markets. Ms. Cramer demonstrated strong sales, marketing, leadership, and product strategy, building and executing a new on-demand offering in the sales effectiveness space. Previously, Ms. Cramer was VP of Marketing and General Manager at a software-as-a-service Internet recruiting company where she was responsible for sales, sales support, marketing, product management and business development. Ms. Cramer also directed product marketing, product strategy, acquisitions and mergers at Viasoft, a publicly held software company in Phoenix, AZ. Ms. Cramer started her career as an IBM sales representative and sales engineering manager moving into marketing and product management during her years at KnowledgeWare, Inc.
“I am very excited to be working with Richard to develop and build new opportunities for the Company, as well as continuing FirstWave’s dedication and commitment to customer service,” said Ms. Cramer. “I look forward to utilizing my marketing, sales, leadership, industry knowledge and vision to FirstWave and am fully committed to the Company’s success.”
Filed under: Firstwave CRM