Saratoga Systems Names Rich Koch Vice President of Marketing
CAMPBELL , Calif. ( March 6, 2006 ) ľ Saratoga Systems ( www.saratogasystems.com ), a global leader in CRM solutions since 1987, today announced the appointment of Rich Koch as Vice President of Marketing. Koch joins Saratoga Systems from Avolent where he successfully drove marketing programs and processes to build the sales pipelines and established high levels of brand awareness for their enterprise solutions.
At Saratoga Systems, Koch will be responsible for creating brand awareness for Saratoga Systems’ new wireless division, Apresta, which delivers enterprise data to handheld devices such as smart phones, Blackberrys and Treos. He also will be responsible for promoting Saratoga Systems latest generation of customer relationship management ( CRM ) software as a competitive edge for Global 2000 companies. He also has been tasked with expanding market awareness for Saratoga CRM for vertical market applications in financial services, energy, health care, and other industries.
“Rich brings an unparalleled experience and expertise in marketing enterprise information systems like CRM,” said Al Smith , president of Saratoga Systems. “We are delighted to have him join our team to help us articulate the return our customers get from Saratoga CRM, and how it extends and extends their existing infrastructure and best sales practices.ö
Koch has been transforming complex and emerging technologies into unique and successful marketing strategies and messages for almost 20 years. Prior to Avolent, he was Vice President of Corporate Marketing for Metreo. Before Metreo, Rich was the Director of Public Relations at Autodesk, the world’s largest provider of design software. Koch also served as part of the original marketing team at Healtheon/WebMD (now Emdeon), where he helped define and establish the e-business space.
ôSaratoga Systems’ has found a way to provide technology that readily adapts to a variety of business processes and sales applications, and as a result has an impressive roster of customers,ö said Koch. ôI am looking forward to working with Saratoga ’s customer base and sales team to evangelize the true value of a CRM solution that adapts to your way of doing business.
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