CRM Software Industry News

“CRM Excellence” Award for 2005
iAvenue 6.4 Honored for Demonstrating Significant ROI for Customer Implementations

Campbell, Calif. Ś July 11, 2005 Ś Saratoga Systems, a global supplier of enterprise software solutions to the mid-to-large enterprise market, announced today that Technology Marketing Corporation (TMC®)ĺs Customer Interaction Solutions® magazine (www.cismag.com) has named iAvenue 6.4 as a recipient of a CRM Excellence Award for 2005.

Saratoga Systemsĺ iAvenue 6.4 customer relationship management (CRM) software platform raises the bar on flexibility and integration for the industry. Key features in iAvenue 6.4 that enable users to increase their CRM effectiveness include one-click integration with Outlook and Lotus Notes, computer telephony integration (CTI), Form Wizard and speech integration. iAvenue also provides secure mobile connectivity from any Web-enabled wireless device to the iAvenue CRM suite and other back-office database systems.

ôOnce again we are honored for product excellence. This prestigious award for iAvenue further establishes Saratoga Systems as a leader in the CRM space,ö said Mark Elconin, CEO of Saratoga Systems. ôIn order to keep up with the constantly changing CRM landscape, iAvenue provides the industryĺs most flexible, cost-effective solution for delivering faster ROI, increased revenues, and improved sales, marketing and service effectiveness.ö

iAvenue enables businesses to lower cost of implementation and overall total cost of ownership (TCO), to improve visibility of critical sales data, and to provide faster customer responsiveness. Based on a rich, open architecture and proven functionality, iAvenue offers reliable synchronization and superior integration with back-end systems, and the flexibility to adapt and customize to any business processes. The single, unified database provides robust data distribution and complete, real-time access to accurate customer and prospect data anytime and anywhere.

ôCustomer Interaction Solutions magazine implemented the CRM Excellence Awards six years ago as a way of commending the companies that have proven to be true CRM partners to their customers and clients. Saratoga Systems has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clientsĺ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset…their customers,ö said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

Customer Interaction Solutions® has been the premier publication in the CRM, call center and teleservices industries since 1982. The CRM Excellence Award winners for 2005 will be published in the June and July issues of Customer Interaction Solutions magazine.

Filed under: Saratoga Systems