Saratoga Systems Releases Saratoga CRM 6.5 for Enterprises Who Seek CRM as a Competitive Weapon
Unique software architecture delivers fast deployment and tight SAP and Oracle integration for more efficient sales automation processes
CAMPBELL, Calif. (December 13, 2005) ľ Saratoga Systems (www.saratogasystems.com), a global leader in CRM solutions since 1987, today released Saratoga CRM 6.5, the latest version of Saratoga Systemsĺ Customer Relationship Management (CRM) software (formerly iAvenue). The new release includes a number of enhancements and more powerful integration to back-end enterprise data, making Saratoga CRM a superior alternative to ôbehemothö CRM enterprise software solutions that require substantial programming to integrate and customize. The core of the new release is closer, more efficient integration with systems such as SAP using new Web Services support.
ôYou donĺt need to rely on ERP vendors to be the CRM experts,ö said Mark Elconin, CEO of Saratoga Systems. ôWe deliver CRM solutions for companies that are serious about making CRM a competitive weapon, and not just a sales contact database. Our customers tell us that they want a sales automation solution that meets their evolving needs from a CRM expert and not an ERP provider, and they donĺt want a partial on-demand fix. We offer the power of easy-to-adapt software at a price that competes with on-demand solutions that canĺt integrate to back end systems.ö
Other new features in Saratoga CRM 6.5 include a new alert engine, new data push for Outlook and Lotus Notes, an improved Web dashboard, and new query capabilities.
Saratoga CRMĺs unique software architecture makes it far easier to implement and upgrade than competing enterprise CRM solutions. Rather than re-programming the enterprise application to accommodate a CRM implementation, Saratoga CRM lets you customize everything including business processes, and integration with other systems without any programming. Users can create new business applications or optimize current processes in days rather than months, and at a fraction of the cost of other enterprise software solutions. And Saratogaĺs modular design makes it easy to create CRM applications that users can access whenever they need to, either through LAN or WAN, through the Web, or through handheld wireless devices using Saratogaĺs AprestaÖ technology.
ôWith Oracleĺs acquisition of Siebel, customers are actively seeking CRM alternatives that allow them to mine enterprise data and power new business processes without a lot of programming maintenance and service fees,ö said Al Smith, president of Saratoga Systems. ôWe designed Saratoga CRM for companies that need sales automation systems that can be easily adapted as a tactical market weapon. Saratoga CRM offers an attractive alternative to Siebel customers because it separates the CRM engine source code from the business rules and processes, which means it delivers superior integration with back-end systems at a fraction of the cost.ö
New Features In Saratoga CRM 6.5 With the release of Saratoga CRM 6.5,
Saratoga Systems has added a number of features to improve reporting and customization, and more closely integrate with back-end processes, including:
New Web Services support ľ Saratoga CRM adds a new Web Services interface to access any type of SAP data anywhere in the enterprise. As a result, Saratoga CRM can now consolidate information gathering for manufacturing, supply chain, order processing, human resources, and any other SAP-driven applications.
A new alert engine ľ This alerting tool monitors the CRM system as well as other back end systems and generates e-mail notifications instantly when certain conditions and business rules apply, such as when a contract is about to expire or a credit threshold is exceeded.
New Outlook and Lotus Notes push capability ľSaratoga CRM can push tasks, appointments, or contacts to Outlook and Lotus Notes en masse, and then keeps the information automatically synchronized with the CRM database.
New, extremely powerful web dashboard ľ This new feature allows each user to create any number of sophisticated dashboards via an intuitive drag and drop interface.
Saratoga CRM 6.5 is especially useful for midsize to large organizations that need versatile sales force automation that leverages back-end enterprise data sources. Saratoga CRM begins shipping this month. Pricing is based on per-user licensing and averages from $1,100 to $1,800 per user.
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