CRM Software Industry News

BETHESDA, MARYLAND AND CAMPBELL, Calif. – March 28, 2005 – Saratoga Systems Inc., a global supplier of enterprise software solutions to the mid-to-large enterprise market, announced today that its i Avenue™ 6.4 CRM solution was selected by ISM Inc., Customer Relationship Management (CRM) strategic advisors, as a Top 15 CRM Enterprise Software Award for 2005. This is the fourth year that ISM has selected Saratoga Systems to its Top 15.

“The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990 — when ISM began the Awards — to be the industry benchmark,” said Barton Goldenberg, founder and president of ISM. “The software industry’s strong user-focus is moving to the future with wireless applications leading the way.”

iAvenue 6.4 was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 211 selection criteria, including 109 business functions, 49 technical features, 36 implementation capabilities and 17 user-support features.

“Saratoga Systems is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Goldenberg. “Saratoga Systems is among the leaders of the CRM industry.”

The Top 15 selections are featured in ISM’s 13th edition of The Guide to CRM Automation and in a Top 15 CD available at ( www.ismguide.com ).

About i Avenue 6.4
IAvenue 6.4 from Saratoga Systems raises the bar on flexibility and integration for Customer Relationship Management (CRM) solutions. Powerful new features and enhancements in i Avenue 6.4, such as one click integration with Outlook and Lotus Notes, computer telephony integration (CTI), Form Wizard, and speech integration bring new levels of flexibility that enable users to increase their effectiveness even more. New features include:
Extended Query Tool Flexibility
New enhancements that extend the flexibility of the Query Tool include the Form Wizard that can be used to design layouts for displaying or printing data from queries or dataviews.
One Click Integrations with Outlook and Lotus Notes
iAvenue 6.4 has comprehensive integrations with Outlook and Lotus Notes to provide full synchronization with email, contacts, calendar items and to-dos. With just one click, users can archive existing, incoming and sent emails to customer records. Auto-matching enables users to automatically archive incoming email based on the sender’s email address. Audit trails of emails sent to customers and prospects are just a click away.
i Av enue Computer Telephony Integration (CTI)
i Avenue CTI enables automatic lookup based on incoming phone numbers and enables users to select the phone number for outbound dialing.
Speech Integration
Users can enter data and navigate through screens without touching a keyboard, and i Avenue can read text back to users, saving even more time.

Filed under: Saratoga Systems