CRM Software Industry News

Fremont, California, Monday, October 17, 2005 — Soffront® Software Inc. www.soffront.com, a leading provider of enterprise and hosted CRM Software in the mid-market, today announced that it now offers a Seminar and Event Management module. This new module improves a company’s ability to plan, execute, and measure the effectiveness of seminars and events.

The Soffront Seminar and Event Management module simplifies the complex task of seminar and event marketing, enrollment, and management. It enables a company to easily complete the following activities: invite attendees by email (and direct mail), provide a portal for attendees to register, produce registration lists and name tags, track purchases, facilities, presenters, and conduct post-event surveys.

The Soffront Seminar and Event module also provides a complete 360-degree view of the seminar or event. This view includes all aspects of the event such as enrollment, resources required, purchases, facilities, presenters, the seminar or event team, activities and more. It also provides “count down” communication processes to send confirming and informational email and direct mail to those enrolled in the seminar/event. All communications can be scheduled and sent automatically based on business needs. The portal automates the registration process and reduces the effort required for this critical process. It also allows the marketing manager and the executive team to view key performance indicators and real-time information in their dashboards.

The Soffront Seminar and Event Management module is tightly integrated with Soffront CRM and can be integrated with other back office products through Soffront’s best in class Back Office Integration tools.

“This new seminar and event module shows our commitment to extend CRM to all customer-facing operations,” says Manu Das, President of Soffront. “It is one more way we bring more value and productivity to our customers.”

Filed under: Soffront CRM