ACT! by Sage Increases Equipment Sales And Aftermarket Revenue Stream For Brown & Sharpe, Inc.
Integration with accounting and ERP systems provides complete view of business processes, builds stronger customer relationships and increases sales revenue
Scottsdale, Ariz. ?July 5, 2006 ?/strong> Sage Software announced today that Brown & Sharpe, Inc., a manufacturer of coordinate measuring machines, is using ACT! by Sage Premium for Workgroups to build its sales pipeline, increase sales revenue and manage customer relationships. Brown & Sharpe has integrated ACT! with its accounting and ERP systems to enable sales forecasts and better manage aftermarket revenue through the identification of cross-sell and up-sell opportunities.
Prior to implementing ACT!, the company? data was located in a variety of different places including disconnected regional databases and employees?handwritten notes. Brown & Sharpe has consolidated data in a centralized ACT! database to ensure it is current, secure and will not be lost should any sales force turnover occur.
Complete View of Sales Opportunities
Brown & Sharpe discussed several technology options with its sales force and learned that many employees already had a strong commitment to ACT!. Recognizing that user adoption is a common implementation challenge, Brown & Sharpe worked with DesignR1 , an ACT! Certified Consultant, to customize ACT! Premium for Workgroups to support the company? specialized business processes. All customer information is now stored and organized in a single ACT! database that is integrated with the company? proprietary accounting and ERP systems.
The ACT! integration capabilities enable Brown & Sharpe employees to access estimates, invoices and payments for each customer, and help sales representatives approach prospects and customers with the most up to date information.
Brown & Sharpe also worked with DesignR1 to link ACT! with its ERP system and create an automated response process that generates a contact and follow-up activity in ACT! when customers log on to the company? Web site. A nightly process creates records ?including serial number, ship date, model numbers and quantities ?for all of the products shipped that day. Sales representatives use the records to identify potential aftermarket sales opportunities; a business that is as profitable to Brown & Sharpe as its original equipment sales.
?CT! was the ideal choice for Brown & Sharpe in part because a significant number of the company? sales representatives were personally using individual versions of the solution, and also because the system simplifies database consolidation,?explained Rainer Hoffmueller, managing director for DesignR1 . ?erging data into a centralized ACT! database and integrating with their accounting and ERP systems helped employees gain and share access to critical information, resulting in more profitable customer relationships.?
ACT! by Sage
ACT!, first introduced in 1987, is the preferred choice of over 2.5 million registered users and more than 35,000 corporate customers to organize, access and manage their critical customer information. ACT! delivers powerful contact and customer management capabilities with flexible deployment and customization options to help individuals, selling professionals and corporate workgroups improve productivity and increase sales.
ACT! by Sage Premium for Workgroups 2006 ?for workgroups of up to 50 networked users* is available by contacting ACT! Corporate Sales at 888-855-5222 and from more than 600 ACT! Certified Consultants located at www.act.com/certifiedconsultants ($399.99 MSRP, upgrade $259.95 MSRP)
ACT! by Sage 2006 ?for individuals and small teams of up to ten networked users, available at popular software retailers, e-tailers and direct resellers or by contacting Sage Software at 888-ACT-2006 or www.act.com/estore ($229.99 MSRP, upgrade $149.95 MSRP)
ACT! by Sage is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes Sage CRM, SageCRM.com and Sage CRM SalesLogix. For more details, visit www.sagecrmsolutions.com or call (800) 643-6400.
*Actual number of users and contacts supported will vary based on hardware and size and usage of your database. The 50 user limit is based on performance tests using minimum hardware requirements and is a recommendation. You must purchase one license of ACT! per user.
Originally Syndicated via RSS from Blog
Filed under: ACT!