ACT! by Sage Premium for Workgroups Helps Design North, Inc. Simplify Direct Mail Campaign Management
ACT! contact and customer management system also eases transfer of critical client details during employee transitions.
Scottsdale, Ariz. ?January 9, 2007 ?/strong> Sage Software announced today that Design North, Inc., a brand strategy and design firm, is using ACT! by Sage Premium for Workgroups to manage its ongoing direct marketing campaigns and provide employees with historical information regarding key contacts and customer relationships. Since implementing ACT!, Design North has automated marketing activities such as targeted mailings and follow-up activity scheduling that historically took several hours to complete, converting them into simple tasks that now take only a few minutes each.
?CT! provides our company with the data organization and activity coordination that is necessary to drive business growth,?said Lee Sucharda, president, Design North. ?or example, using the Lookup feature within ACT!, we are able to target specific groups of customers such as food or beverage manufacturers with the most appropriate information. After a marketing activity is entered in ACT!, follow-up activities are automatically scheduled for each of our team members ensuring that we are communicating with clients and prospects on a regular basis.?
Simplified Daily Tasks And Eased Employee Transitions
Prior to implementing ACT!, Design North? client and prospect information was stored in an outdated database and miscellaneous employee files. The company needed to streamline its business processes and reduce the amount of time needed to complete them. It was also critical that client details remained within the organization during times of employee transition.
Design North worked with Muskus Management Corporation, an ACT! Certified Consultant, to implement a customized version of ACT! Premium for Workgroups and train employees. Muskus Management used intuitive design and customization capabilities in ACT! to automate workflow, aid employee adoption and create simple procedures for securing and transferring valuable client data.
?CT! is the perfect solution for Design North because of its easy customization capabilities, and its integration with Microsoft?Outlook?helps make managing multiple direct mail campaigns simple and cost-effective for small businesses,?said Cheryl Muskus, president of Muskus Management Corporation.
ACT! by Sage
ACT!, first introduced in 1987, is the preferred choice of over 2.5 million registered users and more than 35,000 corporate customers to organize, access and manage their critical customer information. ACT! delivers powerful contact and customer management capabilities with flexible deployment and customization options to help individuals, selling professionals and corporate workgroups improve productivity and increase sales.
ACT! by Sage is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and mid-sized businesses that also includes Sage CRM, SageCRM.com and Sage CRM SalesLogix. For more details, visit www.sagecrmsolutions.com or call 888-855-5222.
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