ACT! by Sage Premium For Workgroups Helps Mediware Improve Cross-Divisional Sales
ACT! add-on solutions leveraged to enable ACT! functionality on BlackBerry?devices and enhance sales dashboard reporting
Scottsdale, Ariz. – July 25, 2006 – Sage Software today announced that Mediware, a leader in developing clinical information systems for health care organizations, is using ACT! by Sage Premium for Workgroups to improve cross-divisional product sales, drive sales representative accountability and track the sales pipeline of the company’s three divisions. Mediware has 41 employees using ACT! and has implemented Handheld Contact for ACT!, an add-on solution that enables ACT! features on BlackBerry handheld devices, for use by its mobile sales representatives.
Mediware also uses the Topline Dash Manager ACT! add-on solution to monitor which accounts sales representatives are calling into and when they are meeting with customers. The enhanced tracking capabilities have increased sales representative accountability with more accurate activity reporting and performance metrics.
“We wanted to make it easier for any sales rep from any division to cross-sell products,” said Christine Gofron, sales administrator for Mediware. “ACT! provided the perfect framework to build the relational sales processes and reporting procedures. Our entire team is more productive as a result.”
Employees from Mediware’s medication management, blood bank and operating room divisions all work within one central and secure ACT! Premium for Workgroups database. The sales team uses ACT! to build and share a history file of difficult selling situations so they can refer back to notes when situations warrant. Marketing employees use ACT! to generate email campaigns and record a history of each email sent to its respective ACT! contact record. Employees can also work with data in a Microsoft ® Excel ® spreadsheet using the one-click export to-Excel feature.
Customized Data Extends To The Field
Mediware’s sales representatives work across the U.S. making it difficult for management to touch base with each daily. Mobile representatives previously had to log in at night and catch up on entering status for each customer. ACT! now allows everyone to update their sales opportunities anytime, while they are in the field.
The company has built custom tabs in ACT! to track pertinent information specific to their products, markets and sales pipeline needs. This ability enables their sales teams to be more effective and enables management to more closely monitor the business.
Simplified Database Administration
Mediware’s sales administrator was tasked with implementing ACT! for the organization including customized opportunity management and sales pipeline features for the company’s team of sales representatives based on a specific strategic selling process. She had never worked with a contact and customer management system but found ACT! to be user friendly and capable of administering without any IT training.
“When I found out I could administer the whole thing myself, my job satisfaction increased dramatically,” explained Gofron. “I taught myself data import and custom layout, then wrote and presented a training manual for our staff. I now have two operational databases on the server – one for our sales team and another for testing new customizations before I roll them out to everyone.”
ACT! by Sage
ACT!, first introduced in 1987, is the preferred choice of over 2.5 million registered users and more than 35,000 corporate customers to organize, access and manage their critical customer information. ACT! delivers powerful contact and customer management capabilities with flexible deployment and customization options to help individuals, selling professionals and corporate workgroups improve productivity and increase sales.
ACT! by Sage is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and mid-sized businesses that also includes Sage CRM, SageCRM.com and Sage CRM SalesLogix. For more details, visit www.sagecrmsolutions.com or call 888-855-5222.
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