CRM Software Industry News

All training programs are now tailored to respect specific learning needs and the various learning styles of our users
Mississauga, ON, April 20, 2005 ─ Ardexus Inc., premier providers of sales-centric Customer Relationship Management (CRM ) solutions, is proud to announce the introduction of Ardexus Academy. With this latest addition, Ardexus training will give its users a blended training solution combining computer-based training with practical skills, techniques, and strategies that are directly applicable to the CRM workplace. Training options are built in a flexible and cost-effective way to reach all users in the CRM industry - from traveling Account Managers to senior management - as well as distributors, marketing and field service personal. Introductory classes in MODE begin at $250.00; it is a terrific value in the world of sales automation.

At the heart of Ardexus Academy are courses that use the principals of solid Adult Instructional Design. Design that takes into account needs assessments, learning objectives, different learning styles, experiential learning and 4 levels of evaluation. Additionally, trainers can deliver training that seamlessly complements design and content, while being motivational/inspirational to the learner. When your users attend Ardexus Academy they don’t just become good users, they become truly good learners.

“A crucial step in a successful CRM project is the training of the users. This sounds obvious but it is often a step that gets neglected,” says Ardexus CEO Keith T. Thompson, ” Ardexus Academy courses treat users as adult learners and ensure that their individual learning styles are addressed in each training class that we provide. Our up front needs assessment and 4 level evaluation also ensure that they are learning what they need to learn and that it has the desired effect at all levels of the company”.

The latest release from Ardexus demonstrates continued commitment towards building solutions tailored to customer demands, to help them realize their goals and exceed their potential
Mississauga, ON – January 21st, 2005 ─ Ardexus® Inc., premier providers of sales-centric customer relationship management (CRM) solutions, is introducing Service Pack 2 for its award-winning MODE CRM suite. This latest release continues to prove that Ardexus is dedicated to delivering solutions that are customer focused.

Service Pack 2 adds many features that make life easier. They include:

Redesigned User Interface in key areas
Default country, state/province, sales territory, sales region at the user level
New detailed reports available from the information page
Enhanced calendaring flexibility and integration
Additional validation flexibility
…and much more!
“Service Pack 2 illustrates our focus of addressing customer needs and delivering quality solutions that elevate their business,” said Keith T. Thompson, CEO, Ardexus Inc., “The tremendous growth we have experienced over the last few years can be attributed to our drive towards developing a product that evolves to meet and surpass customer demands of today and tomorrow.”

Ardexus is the only Lotus Notes CRM vendor to win this award four consecutive years
BETHESDA, MD, March 24, 2005 ─ Ardexus® Inc., today announced that Ardexus MODE was selected by ISM Inc., leading Customer Relationship Management (CRM) strategic advisors, as a Top 15 CRM Small & Medium Business Software Award recipient for 2005. This is the 4th consecutive year that ISM has selected Ardexus to their prestigious Top 15 list.

“The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990—when ISM began the Awards—to be the industry benchmark,” said Barton Goldenberg, founder and president of ISM.

Ardexus MODE was chosen after intensive testing by the ISM Software Lab at its Bethesda, Maryland-based headquarters. Each package was rated according to 211 selection criteria, including 109 business functions, 49 technical features, 36 implementation capabilities and 17 user-support features.

“Ardexus is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Goldenberg. “Ardexus is among the leaders of the CRM industry.”

“We are proud to be the only Lotus Notes based CRM vendor to win this award four consecutive years,” said Keith T. Thompson, CEO, Ardexus Inc., “If a company is looking for Lotus Notes-based CRM, we are the best in the business.”

The Top 15 selections are featured in ISM’s 13th edition of The Guide to CRM Automation and in a Top 15 CD available at (www.ismguide.com).