CRM Software Industry News

BETHESDA, Md., and CAMPBELL, Calif . (March 26, 2007) ľ Saratoga Systems today announced that its Saratoga CRM 6.5.3 was selected by ISM Inc., Customer Relationship Management ( CRM ) and Real-Time Enterprise strategic advisors, as a Top 15 CRM Enterprise Software Award for 2007. This is the sixth year that ISM has selected Saratoga Systems to receive its Top 15 Award list.

ôThe Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990 Ś when ISM began the Awards Ś to be the industry benchmark,ö said Barton Goldenberg, founder and president of ISM. ôThe Top 15 winners represent the best and most comprehensive CRM software serving internal and external customers with features ranging from predictive modeling to Web 2.0 to access to handheld/wireless devices.ö

Saratoga CRM 6.5.3 was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 217 s election criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user-support features.

ôSaratoga Systems is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,ö said Goldenberg. ôSaratoga Systems is among the leaders of the CRM industry.ö

ôThis is the sixth year that our CRM platform has received recognition from ISM for superior performance,ö said Mark Elconin, CEO of Saratoga Systems. ôFor 20 years we have made it our mission to deliver the most versatile and powerful enterprise CRM solution on the market. We have already proven Saratoga CRM ’s value for financial services, manufacturing, health care energy, insurance services ľ any enterprise infrastructure where a company has to map customer relations to complex business processes. We are delighted that the ISM award acknowledges our market value.ö

The Top 15 selections are featured in ISM’s 14th edition of The Guide to CRM Automation and in a Top 15 CD available at ( www.ismguide.com ).

Leading companies to showcase value of Saratoga CRM in their organizations

CAMPBELL , Calif. (March 29th, 2007) ľ Saratoga Systems, a global leader in CRM solutions since 1987 , will be holding a series of regional user conferences to demonstrate the power and versatility of Saratoga CRM to customers and others in various vertical markets. Saratoga customers in six cities will be hosting on-sitedemonstrations of innovative Saratoga-powered CRM applications at their own facilities, to CIOs, CTOs, IT managers, and corporate executives.

Saratoga ’s User Conferences are currently scheduled to take place in Dallas , Chicago , Philadelphia , Boston , New York , and Los Angeles . Among the Saratoga customers profiling CRM applications at these conferences will be line of business and IT executives from Konica Minolta, Rhodia, Tyco, Unitrin, Oce, Johnson Controls, Lincoln Financial, BlackRock, and Wellpoint, among others. These companies represent a cross section of organizations using Saratoga ’s enterprise CRM software in market segments such as insurance, energy, manufacturing, construction, financial services, and chemicals.

ôBecause of the robustness and flexibility of our solution, customers are constantly seeking forums to learn about the latest capabilities and exchange best practices with other users,ö said Al Smith, president of Saratoga Systems. ôThese user conferences give our customers an opportunity to demonstrate how innovative they can be in their CRM strategy, and it provides an ideal showcase for the versatility of Saratoga ’s enterprise CRM technology. We are delighted that our customers see us as strategic partners and are willing to open their doors to demonstrate how they are using Saratoga CRM .ö

The Saratoga Systems customers who are hosting these regional user conferences are each leaders in their respective markets, and each has found new ways to adapt Saratoga CRM to meet their unique business needs. Saratoga CRM can be easily customized and its SOA defined architecture makes it easy to integrate with other back end enterprise systems, such as financials or inventory control. As these applications demonstrate, Saratoga CRM adapts readily to any data flow or business process.

The following customers will be hosting and/or demonstrating Saratoga CRM ’s functionality at the user group conferences on the dates listed below:

April 11, 2007 ľ Dallas , TX : Unitrin, Hanson, and Oxy Chemical
April 24, 2007 ľ Chicago , IL : Oce and Johnson Controls
May 8, 2007 ľ Philadelphia , PA : Lincoln Financial, Phoenix Contact and Rhodia
May 22, 2007 ľ Boston , MA : BlackRock , US Surgical (Tyco) and Eaton Vance
May 23, 2007 ľ New York , NY : Konica and GE Asset
June 5, 2007 ľ Los Angles, CA: Southern California Gas, E.T. Horn and Wellpoint
Some customers also will be demonstrating Apresta, Saratoga Systems’ mobile data access solution that delivers enterprise data to a handheld device, such as a Blackberry, Palm, or smart phone. Apresta provides secure mobile data access to enterprise systems such as ERP, CRM , SCM , financial systems, legacy and more. Apresta is designed to facilitate workflow and sales reporting by providing real-time access and date entry for customer-critical information. To attend or find out more about one of these regional forums, go to the ôNews & Eventsö section on the home page at www.saratogasystems.com

Campbell ( Calif. ), 9 November 2006 ľ With its innovative ôcustomaxö CRM strategy, ASSA ABLOY, a worldwide leading manufacturer of locking solutions for major public and private construction projects, has shot up from nil to the top in Europe ’s most renowned ôCRM Best Practicesö award competition. During this year’s CRM Expo fair in Nuremberg , Germany , ASSA ABLOY was awarded as second-best in the category ôbusiness to businessö.

Both, the company’s comprehensive CRM strategy as well as the technical realization based on Saratoga CRMÖ stood up to 30 other award candidates and finally convinced the independent jury consisting of 10 CRM, sales, marketing and management consulting experts.

Although a leader in its respective markets, ASSA ABLOY was facing an increasing global competition and price pressure along with decreasing customer loyalty in the past. In 2005, the acquisition of ôIKONö and ôeffeffö, both renowned and well-established brands on the market, additionally urged the company’s need for a common strategic re-alignment.

Based on a deliberate conception of customer-centric operations and business processes, ASSA ABLOY finally decided for Saratoga Systems’ integrated solution approach instead of SAP, which had been ľ and still is ľ a standard throughout the entire organization.

ôWith Saratoga CRM Ö and its business development tool Visual AdvisorÖ, we managed to map the complex structures and relations in our markets as well as to align our multilevel sales projects focussed on the specific needs of our customersö, constituted Christian Vogt, CRM Manager and head of the ôcustomaxö enterprise initiative at ASSA ABLOY, Germany . ľ ôFurthermore, the flexibility and integration capabilities of Saratoga ’s framework considerably supported the consolidation of business processes and information related to the merger with IKON and effeffö, Mr. Vogt continued.

With its strong CRM contribution, ASSA ABLOY, again, stands at the forefront of its market. ôFrom a management perspective, we never understood CRM as a project with a fixed finishing line. For us, it has become a ôwinningö philosophy that we have to prove in everyday’s business to satisfy our customers and maintain our market leadershipö, said Christian Vogt.

Sales Agent MarketBuilders Adds to Portfolio of Investment Management Companies Standardizing on Saratoga CRM

CAMPBELL, Calif. (March 19, 200 7 6 ) ľ Saratoga Systems ( www.saratogasystems.com ), a global leader in CRM solutions for 20 years, today announced the addition of Far Hills Group LLC, specialists in alternative strategies for institutional investors based in New York City, to its growing list of customers in financial services. Over one third of the top 50 investment management firms in the U.S. use Saratoga CRM . Far Hills Group licensed MarketBuilders CRM for Investment Management, an ôout-of-the-boxö CRM solution for investment companies developed by MarketBuilders ( www.marketbuild.com ) of Waltham , Mass. , independent sales agents for Saratoga CRM .

ôHaving MarketBuilders as a strategic partner offering value-added services for our CRM platform has given us incredible traction in the financial services sector,ö said Mark Elconin, CEO of Saratoga Systems. ôMarketBuilders has helped Saratoga Systems build a sizeable customer base in the segment by customizing CRM solutions for companies such as AIG, Black Rock, Legg Mason, MetLife, T. Rowe Price, and ING Investment Management. The combination of our enterprise CRM engine with MarketBuilders’ specialized template for investment management is clearly a winner with customers who are looking for more functionality and flexibility in their CRM applications.ö

MarketBuilders specializes in customizing and implementing Saratoga CRM for investment managers, including asset management, alternative investments or hedge funds, funds of funds, mutual funds and other financial services. Their CRM for Investment Management template works with Saratoga CRM to deliver a turnkey solution that can be customized to meet specific requirements. CRM for Investment Management powered by Saratoga CRM gives customers consolidated customer information, providing easy and secure access to data for activity management, opportunity management, client service, consultant relations, marketing support, compliance, and reporting and analysis.

Far Hills Group, for example, was interested in a more robust CRM system than the one they had in place. Since Far Hills is marketing alternative investment strategies, their CRM activity is focused on managing both their relationships with prospective institutional investors as well as the hedge funds that may be interested in their distribution capabilities.  MarketBuilders’ CRM template will allow them to customize the Saratoga CRM platform to track important details for both of these important constituencies that form the backbone of Far Hills’ business.

ôWhat is compelling about our approach is the flexibility of the CRM system,ö said Ray Dugas, one of the principals at MarketBuilders. ôMost financial services don’t have the customization tools they needed, and relying on a VAR to do it for them not only added cost but they didn’t get the intelligence they wanted fast enough. Since we work as an implementation partner, we can get them set up and give them all the tools they need to do it themselves, fast and without added cost.

Online sessions for IT and business unit executives seeking to go beyond email on mobile devices
 

CAMPBELL , Calif. October 10, 2006 ľ Apresta, innovators in providing wireless access to enterprise data, today announced a series of Webinars that aim to educate participants on how to successfully mobilize business data, how to benchmark mobile initiatives and measure results.

With a track record of successful implementations for industries with complex sales and marketing organizations, as well as disparate back end systems, experts from Apresta will share their experience and provide participants with practical information on how they can develop the best mobile strategy in terms of defining ROI, launching pilots and successfully working with IT organizations.

A recent Aberdeen report * states that with global demands increasing, sales teams are required to have real-time mobile access to customer data. The report concludes that top performing companies view their mobile data strategy as a competitive advantage, leading an average increase in sales productivity of 78%. By sharing tactical insights and demonstrating the strategies that drive effective mobile deployments across many industries, the Webinars will provide valuable information for companies seeking to launch or enhance their own mobile data initiatives.

Webinar Schedule
Tuesday, October 17, 1:00 ľ 1:30 PM ET : Mobile Sales Successes: How Three Industry Leaders Are Measuring Return on Investment   Tuesday, November 14, 1:00 ľ 1:30 PM ET : Building the Business Case for Mobilizing Sales Data through a Successful Pilot Program   Tuesday, December 12, 1:00 ľ 1:30 PM ET : The Seven Pitfalls of Mobile Data Access Implementations 

“Companies know they have to have a mobile initiative to stay competitive, but they often don’t know how to take the next stepsö said Rich Koch, Vice President of Marketing at Apresta. “The Webinar series will help put companies on the right path to building successful mobile data initiatives by learning how leading organizations have implemented quickly, cost effectively and most importantly — without pain,ö added Koch.

Registration
Sign up for Apresta’s complimentary Webinar series by visiting the registration page at:

http://www.apresta.com/news_events/online_seminar.html

Apresta delivers a complete solution to mobilize your business processes. Apresta delivers real-time consolidated data from multiple backend systems in 3 easy steps: connect, organize and publish.

Unique Schema-Independent Architecture enables fast and bi-directional integration into to SAP and Other Applications Without Programming

CAMPBELL, Calif. (November 6, 2006) ľ Saratoga Systems, a global leader in CRM solutions since 1987, today announced that the Schema Independent Architecture (SIA) of Saratoga CRM has achieved unparalleled levels of access and speed of deployment for companies using a web services based approach to deliver data from SAP and other CRM , ERP, and SCM systems to users. IT no longer needs to spend substantial time and cost in coding and testing with traditional web service approaches ľ able to only connect to small subsets of SAP data in order to give end users limited access to data in these systems. SIA is a revolutionary design paradigm which provides a ôpoint and clickö studio environment whereby IT can quickly access data fields from disparate systems and organize them into new business processes without coding or re-tooling the existing enterprise applications.

Web services is an ideal approach to give users real-time access to business critical data wherever and whenever they need it, whether from a PC, a web browser, or a mobile device. By providing XML-based web services support, Saratoga CRM administrators now have a simple, secure, and standardized method of unlocking enterprise data. More importantly, using web services saves the development cost of coding to access specific applications, as well as saving the hidden costs of having to support renegade interfaces, and upgrade outmoded source systems

ôOur web services approach was specifically designed to function independent of platform or language, and offers substantial advantages for enterprise data access; it requires no coding, it scales effortlessly, it integrates virtually across all data fields, and it is accessible from virtually any platform,ö said Mark Elconin CEO of Saratoga Systems. ôMore importantly, it provides real-time, two-way data access to SAP and other back-end systems, which means you can automate business processes across applications without batch processing or an API interface. It’s the ideal solution for companies looking to extend their investment in SAP or other enterprise applications without committing to an expensive upgrade or development project.ö

Using a service-oriented architecture (SOA) approach, Saratoga Systems’ SIA isolates business assumptions from computer code so you don’t have to retool applications and integration routines. SIA makes it possible to seamlessly access enterprise data from anywhere within Saratoga CRM , and without coding. As a result, enterprise administrators can quickly build reports and screens that mine data from any backend application in a codeless, point-and-click approach.

Saratoga Systems’ Schema-Independent Architecture is delivered as an out-of-the-box solution in Saratoga CRM ’s Business Application Studio, which lets you access, integrate, and deliver real-time enterprise data in four code-free steps: target, map, configure, and deploy. First, Business Application Studio lets you dynamically interrogate a Web Services Description Language (WSDL) data library, such as SAP ’s BAPI’s. You can then graphically map selected BAPI methods and parameters to Saratoga CRM ’s logical tables and fields, then model the mapped data into a real-time application flow to deliver enterprise resource planning (ERP), product lifecycle management (PLM), supply chain management ( SCM ), and other back-end data in the right format when and where it’s needed. Data can also be deployed for access with any device, including a Web browser, PDA or handheld device.

To learn more and receive a free copy of our How to Deliver Real-Time Access to SAP Data via Web Services white paper, click here:

ôProviding Web services support, especially for real-time SAP integration, was one of the first requests made by our CRM Customer Council,ö said Al Smith , president of Saratoga Systems. Our SIA design makes it easy to deliver business-critical data from any back-end system to sales staff, management, and operations, no matter what back end system and without burdening IT. Delivering Web services support is part of our commitment to make CRM more valuable to our customers to give them a competitive edge.

Saratoga CRM will strengthen internal communications by providing greater transparency amongst Eurostar’s international sales teams
 

CAMPBELL, Calif. (August 21, 2006) ľ Saratoga Systems, a global leader in CRM solutions since 1987, has today announced that Saratoga CRM has been chosen by Eurostar to strengthen the synergy and communications between its four separate sales teams based in France, Belgium and the UK. Eurostar required a system that would improve working practices by increasing transparency amongst the different teams, but which could also meet the varied and diverse requirements of each team individually, thus enabling them to build on the level of customer service that was already being achieved.

In late 2004, Eurostar recognized the need to improve the standards of communication between its three sales teams responsible for the leisure and corporate markets in France , Belgium and the UK , and its International sales team which works closely with Eurostar’s overseas distributors. The decision to implement Saratoga ’s CRM solution was taken after many months spent identifying the varied needs of the four sales teams, and after carefully researching the various products and vendors in the CRM market.

ôWe were impressed with a number of products that are available in the CRM field, but what we particularly liked about Saratoga’s solution was its ease of use and the fact that it is highly configurable, said Emma Harris, Director of UK and International Sales. ôSaratoga put a great deal of effort into identifying what mattered to Eurostar, and put together a model that each team could easily identify with and immediately see as being Ĺtheir own’ system. Saratoga CRM can also be easily customised to grow with our teams as they develop, and offer an excellent management reporting facility.ö

Saratoga CRM will offer Eurostar a flexible, cost-effective solution for improved sales, marketing, and customer service effectiveness across its four sales teams. The improved visibility of critical sales data across all teams will ensure faster customer response times. All of these factors, coupled with its ease of use and simple customization, satisfied the Eurostar’s demand for an account management solution that would enable the sales teams to enhance existing levels of customer service.

ôWith the introduction of this new CRM system, I am confident that we will quickly see the benefits, since it will provide us with a flexible management reporting tool, whilst also giving us transparency in our interaction with our accounts. The ability to share information across all teams will take our salespeople to the next level in terms of professionalism, efficiency and customer service,ö concluded Emma Harris, Director of UK and International Sales.

ôWe are delighted to be working with Eurostar on a project like this, and to demonstrate how Saratoga CRM could work for them and bring the company’s diverse sales teams together,ö said Guy Tweedale, Managing Director, Northern Europe , and Saratoga Systems. öWe are committed to working with our customers every step of the way to find the solution that meets their specific requirements. Our relationship with Eurostar is testament to this commitment.ö

Based on an open, flexible architecture, Saratoga CRM provides rich, proven functionality, reliable synchronization , and superior integration with backend systems, with the flexibility to adapt existing business processes and customize them as they are needed. The single unified database provides robust data distribution and complete, real-time access to accurate customer and prospect data , anytime and anywhere.

CAMPBELL , Calif. , October 9, 2006 ľ Saratoga Systems ( http://saratogasystems.com/ ), a global leader in CRM solutions since 1987, today announced the appointment of Randy Atherton as vice president of worldwide sales. Atherton joins Saratoga Systems from Raindance Corporation, where he successfully transformed the organization from a traditional telecommunications sales model to one based on solution selling.

Randy will be responsible for driving revenue for Saratoga Systems and overseeing channel partners on a global basis. With over 20 years in the technology sector, Randy has built solid sales organizations and partner programs in both the US and internationally.

“Randy brings an impressive track record in sales leadership with other leading enterprise technology companies,” said Mark Elconin, president of Saratoga Systems. “We are confident that Randy’s past experience will enhance our efforts as a world class organization who delivers innovative CRM and mobile data solutions globally.ö

At Raindance, a leading provider of Web and audio conferencing services, Atherton was responsible for over $74 million in revenue and a sales and marketing organization of over 125 people. Prior to this position, Atherton was CEO of Webscreen Technology, an enterprise network security vendor. From 1999 to 2001, Atherton served as vice president of sales for Kana Communications, a leading provider of CRM applications and services. This was preceded by executive sales positions at Tumbleweed Communications and MediaTel. Atherton also held several senior positions at Apple Computer after starting his sales career at Xerox Corporation.

ôI was attracted to this opportunity due to Saratoga Systems’ long standing reputation for consistently delivering CRM solutions that deploy quickly, integrate smoothly and produce measurable results. In addition, Saratoga Systems has developed a market leading wireless mobility solution, Apresta. And I believe the market is poised for explosive growth.ö said Atherton. ôI look forward to helping our over 800 enterprise customers to address their complex business initiatives, while at the same time attracting new customers to adopt our solutions.

Cross Section of Global 2000 customers from Various Fields Gather To Share Insights and Best Practices to Shape the Future of Saratoga CRM Ö

CAMPBELL, Calif. (July 10, 2006) ľ Saratoga Systems, a global leader in CRM solutions since 1987, has announced the formation of the Saratoga CRM Customer Council, which brings together IT experts from among the company’s 800 global customers to review their CRM requirements and develop best practices. The first meeting of the Saratoga CRM Customer Council was held in June at the Algonquin Hotel in New York City .

Among the Saratoga CRMÖ users present at the first Customer Council meeting were senior business and IT executives from American International Group Inc. ( AIG ), BlackRock Inc., Brenntag, General Electric, Phoenix Contact, Johnson Controls, T. Rowe Price, and Tyco. These companies represent a cross-section of companies using Saratoga ’s enterprise CRM software in various markets, such as financial services, insurance, chemicals, manufacturing, energy and transportation.

ôOver the last 20 years, Saratoga Systems has built one of the most successful CRM products because we listen to our customers about their needs,ö said Al Smith, president of Saratoga Systems. ôOur customers are loyal because we understand their sales strategies and work with them to make CRM an easy-to-use technology that gives them a competitive edge. By forming this CRM Customer Council, we can work more closely with our customers, providing a structured round-table to learn more about their CRM applications, and giving customers an open forum where they can share applications strategies and best practices. By learning more about our customers, and allowing our customers to share CRM strategies with one another, everyone benefits.ö

During the initial meeting, council members identified three areas where Saratoga CRM offers a real advantage, and where they expect to see additional development in the future: Web Services support, closer integration with other enterprise applications, and support for tactical analytics. These three areas represent a common theme and a market differentiator for Saratoga CRM ; the software’s ability to function as a veneer that overlays multiple back-end enterprise systems and delivers tactical data at the point of need. Web Services support for SAP and other back-end systems, for example, will allow Saratoga CRM to provide real-time access to multiple data repositories. Integration makes it possible to link CRM systems to common enterprise applications, such as Outlook. And tactical analytics incorporated into Saratoga CRM not only assess performance in the field but also to makes business-critical CRM data available to drive sales.

ôIt’s fascinating to have a group of global customers from different industries share a common view that sales can only be truly successful by interacting with data that resides in other areas of the company, not just the sales database,ö said Rich Koch, vice president of marketing for Saratoga Systems. ôBased on insights gained from our first Customer Council meeting, we will continue to add practical functions to Saratoga CRM that make it easier to mine business-critical data in real time from virtually any data platform.ö

The Saratoga Systems CRM Customers Advisory Council expects to convene on a quarterly basis, and will exchange data and insight on an ongoing basis through a web forum.

in Microsoft Partner Program
Saratoga Systems Further Distinguishes Itself by Earning a Microsoft Competency
In Business Intelligence Solutions

CAMPBELL , Calif. June 26, 2006 ľ Saratoga Systems , a global leader in CRM solutions since 1987, today announced it has attained Gold Certified status in the Microsoft Partner Program with a competency in Business Intelligence Solutions, recognizing Saratoga Systems expertise and total impact in the technology marketplace. As a Gold Certified partner, Saratoga Systems has demonstrated expertise with Microsoft technologies and proven ability to meet customers’ needs. Microsoft Gold Certified Partners receive a rich set of benefits, including access, training and support, giving them a competitive advantage in the marketplace.

Saratoga CRM’s unique software architecture makes it far easier to implement and upgrade than competing enterprise CRM solutions. Rather than re-programming the enterprise application to accommodate a CRM implementation, Saratoga CRM lets you customize everything including business processes, and integration with other systems without any programming. Users can create new business applications or optimize current processes in days rather than months, and at a fraction of the cost of other enterprise software solutions. And Saratoga’s modular design makes it easy to create CRM applications that users can access whenever they need to, either through LAN or WAN, through the Web, or through handheld wireless devices using Saratoga’s AprestaÖ ( www.apresta.com ) technology.

ôThis is an important milestone in our history. We are proud to have attained Gold Certified status in the Microsoft Partner Program. This achievement underscores our commitment to our technology and our relationship with Microsoft and our customers,ö said Rich Koch, VP of Marketing of Saratoga Systems. ôThe benefits provided through our Gold Certified status will allow us to continue to enhance the offerings that we provide to current and future customers.ö

ôCustomers are looking for partner companies that can bridge the gap between their business demands and technology capabilities. They need to trust in someone that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies,ö said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. ôToday, Microsoft recognizes Saratoga Systems as a new Microsoft Gold Certified Partner for demonstrating its expertise in providing customer satisfaction with Microsoft products and technology.ö

As one of the requirements for attaining Gold Certified Status, Saratoga Systems had to declare a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner’s capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry.

The Microsoft Business Intelligence Solutions Competency is designed to provide additional benefits and support to Microsoft Certified and Gold Certified Partners with proven competency in implementing solutions specializing in data warehousing and other business intelligence solutions. Microsoft Gold Certified Partners enrolled in the Business Intelligence Solutions Competency have proved their competency in deploying solutions that feature data warehousing, business intelligence, online analytical processing, data mining, decision support and in-depth reporting solutions.

Solutions Competencies such as Business Intelligence Solutions make it easier for partners to position their skills to customers, better align their business with Microsoft marketing initiatives and form closer relationships with other partners,ö said Bill Baker, general manager of business intelligence for SQL Server at Microsoft. ôBy ensuring that our partners are proficient in developing and deploying business intelligence applications more quickly and easily, we are able to help our partners make business intelligence more pervasive and accessible to everyone.ö

The Microsoft Partner Program was launched in December 2003 and represents Microsoft’s ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful.