CRM Software Industry News

Fremont, California, Friday, June 19, 2005 — Soffront Software Inc. (www.soffront.com), the leading provider of enterprise and hosted CRM solutions in the mid-market, today announced that integration is now available between Soffront CRM and Intuit’s  (www.intuit.com) QuickBooks (R) financial software. This integration offers a higher level of productivity and effectiveness to Soffront CRM users.

This integration features seamless integration between Intuit’s QuickBooks and Soffront CRM. It improves the lead-to-cash process, and significantly reduces paperwork and processing delays. It provides critical information about customer’s credit history, invoices and payments information to the Soffront CRM users increasing the effectiveness of their efforts.

The two-way integration between Intuit QuickBooks and Soffront CRM preserves the investment in your accounting system while extending critical back office application functions into the front office to eliminate duplicate work and to increase visibility.

“Integration with accounting systems is an important part of our integrated CRM strategy,” said Mr. Manu Das, president and founder of Soffront. “This integration will increase productivity and effectiveness by eliminating duplicate work and by providing access to customer credit history, invoice, and payment information.”

This two-way integration ensures data integrity, delivery, and security. It enables the user to add customers to QuickBooks automatically when the first order is processed in Soffront - eliminating the need for duplicate entry. This link also brings invoice and payment details from QuickBooks to Soffront CRM.

Soffront’s integrated CRM system can now manage the sales process from the new lead through the order entry, invoicing and payment processes. This enables better customer management and retention, improved productivity, and better sales, marketing, and customer intelligence.

–New Enterprise Capabilities Allow Mid-sized Businesses to Improve Communication, Workflow, and Productivity Companywide–

Fremont, California, March 8, 2005 — Soffront Software, Inc. (www.soffront.com), a leader in mid-market CRM, today announced the latest version of their popular CRM software—Soffront CRM version 8.5. Currently available as an on-premise, hosted, or host-to-own model, this enterprise solution allows mid-sized businesses to implement an integrated, affordable, enterprise-wide CRM solution, resulting in better communication, enhanced workflow, and improved productivity.

Soffront CRM v8.5 incorporates new modules that extend the CRM system functionality beyond sales, marketing, and customer support. With Soffront CRM, new functionality includes an order processing module, sales commission, and a framework for interfacing with popular accounting systems like Intuit’s QuickBooks and Microsoft Great Plains. Soffront has the widest set of modules available of any comparable product, resulting in a truly advanced enterprise CRM solution at an affordable price. Soffront CRM now allows every department in an organization—customer service, helpdesk, sales, marketing, engineering, accounting, and order fulfillment—to use one system to track all aspects of a product or service.

A typical CRM system usually has several components including sales force automation, marketing automation, and customer support. CRM systems may have more advanced capabilities such as a link to accounting, a customer portal (for customer self-support), and a knowledge management system. Soffront CRM offers all of these capabilities plus additional features—portals for partners, an employee management system, portals for employees, an asset management system, defect and requirements tracking, project and time tracking, order processing, and sales commissions. The extensive set of modules and unparalleled customization capabilities of Soffront CRM create a CRM system that is built for the entire enterprise at a mid-market price.

Mid-sized companies typically must purchase separate systems for different departments, which results in “islands of information” causing duplication, expensive integration, and costly delays. Separate systems also cause workflow and communication challenges, negatively impacting productivity. Separate databases hinder a 360-degree view of a customer, product, or organization resulting in impaired decision-making. Excessive time, cost, and complexity are also placed on the IT department responsible for maintaining numerous systems. With Soffront CRM, mid-sized companies can now deploy an enterprise solution specially designed and priced for the mid-market.

Soffront CRM v8.5 introduces numerous important capabilities:

Management Dashboards allow management to easily monitor sales and marketing key performance indicators and focus resources where they are most needed,

Upgraded User Dashboards and Dashboard management, permitting each user to view the information he or she needs to be effective,

Web Services allow interoperability and easy integration with other tools,

Integration framework with popular accounting systems,

Enhanced Outlook integration,

Word integration,

Perforce Integration (with the Defect Tracking Module),

Improved GUI to make the product even more intuitive and easier to navigate,

Improved Marketing Campaign engine for email and print marketing campaigns, and

Improved CRM Portal administration.